INDUSTRY MONITOR

By  Country
Bangladesh

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Bhutan


Brunei


Cambodia
* 23 November, 2023: Cambrew Ltd. has announced that it is the legally exclusive authorized distributor for importing and distributing Singha beer products in Cambodia, produced by Boon Rawd Brewery Co., Ltd. This partnership aims to enhance the availability of Singha beer in the Cambodian market, aligning with Cambrew's commitment to providing quality beverages. [Link]

DPR Korea


India

* 29 July, 2024: Taj Hotels has collaborated with Diageo India to launch Godawan Single Malt, a premium whisky exclusive to the Taj palaces. This collaboration aims to provide a unique and luxurious drinking experience, highlighting the heritage and craftsmanship behind the whisky. Godawan Single Malt will be available only at select Taj properties, enhancing the brand's offerings and showcasing the blend of tradition and innovation in Indian whisky.
[Link]

* 26 September, 2024: Diageo India has launched The Good Craft Co., a new initiative aimed at blending craft spirits with community engagement and innovation. This initiative focuses on supporting local artisans and fostering a sense of community among craft distillers. By emphasizing quality and sustainability, The Good Craft Co. seeks to create unique spirits that resonate with consumers who appreciate craftsmanship and creativity. The project highlights Diageo’s commitment to driving innovation in the spirits industry while celebrating local culture and talent. [Link]

Indonesia


Lao PDR
* 11 March, 2022: Beer Lao has officially launched Luang Prabang Beer, a new craft beer inspired by the culture and heritage of Luang Prabang, Laos. Aims to celebrate the region's unique flavors and traditions while appealing to both locals and tourists. This launch event highlighted the brand's commitment to quality and community, showcasing the collaboration with local producers. Luang Prabang Beer is positioned as a tribute to the city’s rich history and vibrant atmosphere. [Link]

Malaysia


Maldives
* 2 July 2024: The Corporate F&B team at Atmosphere Core announced a partnership with a Japanese Zero Alcohol Spirits brand ‘Sakurafresh’ to develop a ‘Beverage Partnership Program’ with a focus on obtaining raw ingredients to meet the interest and demand for zero alcohol cocktails in the Maldives. The F&B team intends to run mixology masterclasses across all the groups of nine resorts in the Maldives. [Link]

Myanmar
* 19 March 2024: Cultural entrepreneur Ivan Pun launched Weizza gin. Pun stated that "Myanmar is not a well-visited country. People are not really aware of all the wonderful things [it has to offer]. It’s always fun for us to try and bring the charm of Myanmar overseas. Weizza is rooted in its heritage." [Link]
* 12 April 2024: Thai-Myanmar border area whiskey bootlegging continued despite border-area clashes [Link]

Nepal
* 28 May 2024: The Nepali government announced plans to brand domestic liquor. Finance Minister Barsha Man Pun said that a separate law will be enacted to regulate the production, marketing, and branding of domestic liquor [Link].
* 2 June 2024: The Nepali government announced that legal arrangements will be made for the production, branding, marketing, and sale of domestic liquor in the budget statement for fiscal year 2024/025 [Link]

Philippines


Singapore

* 30 May 2023: Tiger Beer’s latest product innovation is inspired by Korean culture and aims to attract young consumers seeking progressive flavors and easy-to-drink options. The brand strives to break traditional boundaries in brewing while honoring its heritage. Tiger Soju Infused Lager will be available in 320ml single cans and packs of three, distributed across major supermarkets, convenience stores, and petrol stations in Singapore, as well as on e-commerce platforms like Shopee, Lazada, and Amazon, and lands on store shelves in Singapore and Vietnam, with more markets to follow. Additionally, Tiger Soju Infused Lager has enlisted G-DRAGON, the leader of the iconic K-pop group BIGBANG and an international trendsetter in music, fashion, and culture, as its official brand ambassador. [Link]

* 3 June, 2024: Asia Pacific Breweries Singapore is investing in technology and data analytics to cater to the unique and experiential preferences of younger consumers. By leveraging data-driven insights, the brewery aims to enhance product development and marketing strategies, ensuring they align with modern consumer trends. This focus on innovation reflects the company's commitment to understanding and meeting the evolving demands of its target audience, ultimately aiming to strengthen brand loyalty and market presence. [Link]

Sri Lanka


Thailand
* 20 February 2023: Prestige Online covered a profile of Piti "Todd" Bhirombhakdi, Chairman of the Board for Boonrawd Supply Chain Col, Ltd and Deputy First Senior Executive VP (Production), Boonrawd Brewery Co. Ltd. [Link] 

* 26 July 2024: ThaiBev's "Chang Mineral Water" presented the "Chang Men's Player of the Year 2023/24" award to players in the Football Association of Thailand as part of the "FA Thailand Wards 2023/24". [Link]

* 9 August 2024: ThaiBev Co. Ltd., supported an exhibition in honor of the Queen Mother of Thailand. [Link] 

* 13 August 2024: ThaiBev Co. Ltd., in collaboration with PRS Thailand Co. Ltd. and Social Enterprise Foundation, organized an exhibition at the One Tambon One Product (OTOP) fair on 13-18 August 2024 at Challenger 1-3 Hall, Impact Mueang Thong Thani, Bangkok [Link]

Timor Leste


Vietnam

* 13 March, 2024: Sabeco has renewed its partnership as a sponsor of the Vietnam National Marathon, reinforcing its commitment to promoting sports and healthy lifestyles in the country. The company aims to support athletes and encourage community participation in running events, showcasing its dedication to social responsibility and active living. The partnership highlights Sabeco's ongoing efforts to engage with local communities and promote a vibrant sporting culture in Vietnam. [Link]

* 3 June, 2024: Larue, one of HEINEKEN Vietnam's most popular beer brands, signed an MOU with Da Nang Department of Tourism to promote tourism in central Vietnam. The initiative focuses on enhancing local attractions and encouraging sustainable tourism practices. This collaboration aims to boost the region's economy, support local communities, and showcase the cultural and natural beauty of central Vietnam. The effort reflects a commitment to responsible tourism and community engagement. [Link]

* 6 August, 2024: Sabeco has launched a new beer called 333 Pilsner, described as an extra smooth version of the traditional Vietnamese beer. Aims to enhance the drinking experience while retaining the classic flavor profile that fans enjoy. The company emphasizes quality and innovation in its brewing process to appeal to both local consumers and international markets. [Link]

* 19 Octerber, 2024: Heineken Vietnam has announced that it now brews its beer using 100% renewable energy, highlighting its commitment to sustainability. This initiative aligns with the company’s goal to create positive experiences for consumers while minimizing its environmental impact. Heineken aims to lead in sustainable brewing practices, reflecting a broader effort to support responsible consumption and reduce carbon emissions. [Link]