INDUSTRY MONITOR

By  Country
Bangladesh

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Bhutan

DPR Korea


India

* 29 July, 2024: Taj Hotels has collaborated with Diageo India to launch Godawan Single Malt, a premium whisky exclusive to the Taj palaces. This collaboration aims to provide a unique and luxurious drinking experience, highlighting the heritage and craftsmanship behind the whisky. Godawan Single Malt will be available only at select Taj properties, enhancing the brand's offerings and showcasing the blend of tradition and innovation in Indian whisky.
[Link]

* 26 September, 2024: Diageo India has launched The Good Craft Co., a new initiative aimed at blending craft spirits with community engagement and innovation. This initiative focuses on supporting local artisans and fostering a sense of community among craft distillers. By emphasizing quality and sustainability, The Good Craft Co. seeks to create unique spirits that resonate with consumers who appreciate craftsmanship and creativity. The project highlights Diageo’s commitment to driving innovation in the spirits industry while celebrating local culture and talent. [Link]

Indonesia

Maldives
* 2 July 2024: The Corporate F&B team at Atmosphere Core announced a partnership with a Japanese Zero Alcohol Spirits brand ‘Sakurafresh’ to develop a ‘Beverage Partnership Program’ with a focus on obtaining raw ingredients to meet the interest and demand for zero alcohol cocktails in the Maldives. The F&B team intends to run mixology masterclasses across all the groups of nine resorts in the Maldives. [Link]

Myanmar
* 19 March 2024: Cultural entrepreneur Ivan Pun launched Weizza gin. Pun stated that "Myanmar is not a well-visited country. People are not really aware of all the wonderful things [it has to offer]. It’s always fun for us to try and bring the charm of Myanmar overseas. Weizza is rooted in its heritage." [Link]
* 12 April 2024: Thai-Myanmar border area whiskey bootlegging continued despite border-area clashes [Link]

Nepal
* 28 May 2024: The Nepali government announced plans to brand domestic liquor. Finance Minister Barsha Man Pun said that a separate law will be enacted to regulate the production, marketing, and branding of domestic liquor [Link].
* 2 June 2024: The Nepali government announced that legal arrangements will be made for the production, branding, marketing, and sale of domestic liquor in the budget statement for fiscal year 2024/025 [Link]

Sri Lanka


Thailand
* 20 February 2023: Prestige Online covered a profile of Piti "Todd" Bhirombhakdi, Chairman of the Board for Boonrawd Supply Chain Col, Ltd and Deputy First Senior Executive VP (Production), Boonrawd Brewery Co. Ltd. [Link] 

* 26 July 2024: ThaiBev's "Chang Mineral Water" presented the "Chang Men's Player of the Year 2023/24" award to players in the Football Association of Thailand as part of the "FA Thailand Wards 2023/24". [Link]

* 9 August 2024: ThaiBev Co. Ltd., supported an exhibition in honor of the Queen Mother of Thailand. [Link] 

* 13 August 2024: ThaiBev Co. Ltd., in collaboration with PRS Thailand Co. Ltd. and Social Enterprise Foundation, organized an exhibition at the One Tambon One Product (OTOP) fair on 13-18 August 2024 at Challenger 1-3 Hall, Impact Mueang Thong Thani, Bangkok [Link]

Timor Leste